When it comes to choosing a domain name, you want something that not only reflects who you are but also resonates with your target audience. That’s why, when it comes to domains specific to Australia, the .com.au domain is a top choice. It has to the top as a hugely popular choice for businesses and individuals alike.
In this blog post, we find out why .com.au is a great domain, exploring its popularity, safety, search engine benefits, and ultimately, why it’s a good choice for your online presence.
.com.au is a Great Domain for Australia
If you’re looking to establish an online presence in Australia, you can’t go wrong with a .com.au domain. It’s like wearing an Aussie flag pin — it instantly shows your connection to the land down under.
Using a domain name that clearly showcases your connection to the country can be quite useful. As the .com.au domain extension is the country code top-level domain (ccTLD) specifically designated for Australia, this immediately signals to your audience that you’re based in or focused on Australia, instilling a sense of trust and relevance among local customers.
Is .com.au Popular?
Absolutely! The .com.au domain extension has gained substantial popularity over the years. Businesses, organisations, and individuals have recognised the value of aligning their web addresses with their Australian audience. Many well-established brands and local businesses opt for .com.au domains to establish a strong online presence within the Australian digital landscape.
It’s like the beloved classic Aussie pie—everyone wants a slice. When people in Australia see a .com.au domain, they know they’re dealing with a local entity and are more likely to engage with it.
If you prefer looking at the numbers here are some insights shared by auDA earlier this year:
We’ve also got a great article about what Australians really think of .au domains – Australian Domain Names?
Are .com.au Domains Safe?
Yes, .com.au domains are generally safe. The regulatory body responsible for managing .com.au domain names, auDA (the .au Domain Administration), has implemented strict registration guidelines. They check the eligibility of a registrant (the person registering the domain name) by confirming their Australian presence by requesting an active ABN, ACN or related documents.
These guidelines ensure that only entities with a valid connection to Australia can register .com.au domains. This helps in preventing domain squatting and enhances the overall credibility of websites using .com.au domains.
All these measures put in place by auDA have helped maintain the integrity and trustworthiness of the Australian online landscape. So, rest assured, your .com.au domain is in safe hands.
Search Engine Benefits
When it comes to search engines, registering a .com.au domain name can provide some search engine optimisation (SEO) benefits.
Search engines often consider the domain’s extension as a relevant factor when displaying search results. So, if someone in Australia searches for your business name, product or service related to your domain, having a .com.au extension can improve the chances of your website appearing higher in local search results.
This can improve your website’s overall visibility within Australia, giving you a leg up over generic domains.
Yes! .com.au Is a Good Domain
So, if we haven’t been clear, opting for a .com.au domain name is a smart move if you’re looking to establish a strong online presence or set up a new business in Australia. Its clear association with the country, coupled with its popularity and credibility, makes it an excellent choice for Australian businesses, organisations, and individuals alike.
So, if you’re a business owner considering a domain for your Australian venture, go ahead and buy a .com.au domain. It’s a simple yet effective way to connect with your local audience and make a lasting digital impression and very popular amongst small businesses.
While .com.au is the most popular domain name for Aussies, it also has popular siblings like the recently launched .au domain name or veterans like .net.au and .org.au domain names.
If you are ready to take the next step, start with a .com.au domain search or check out how to register a .com.au domain. If you’re still undecided, here’s how .com.au domain names compare to the ever-popular .com domain.
