Every visitor to your website is extremely valuable, but some may not spend enough time on your site to appreciate what it has to offer. Therefore, you might be looking for a subtle way to keep them around longer or nudge them to convert.

Exit-intent popups can gently encourage users to take a closer look or complete a specific action before they leave. With the right tool, you can design these popups to help you achieve the goals you’ve set for your website.

In this post, we’ll discuss the benefits of using exit-intent popups. Then we’ll showcase five of the best plugins that can help you implement this feature on your own website. Let’s get started!

The Benefits of Exit Intent Popups

Popups are powerful tools for driving engagement. However, their timing is key. A poorly-timed popup can damage the user experience in a way that’s annoying or even frustrating.

Since they’re so carefully timed, exit-intent popups can be highly effective. They appear right when someone is about to leave a page, and offer a “but wait, there’s more” appeal:

Exit-intent popup example on the Bose website

There are plenty of benefits to using this type of popup. They can:

  • Reduce bounce rates. This is the main goal of an exit-intent popup. It can encourage visitors to reconsider their decision to leave your site.
  • Boost conversions. When users spend more time on your site, they’ll be more likely to take action and convert into subscribers, customers, members etc. Typically, an exit-intent popup is paired with a juicy offer such as a discount code or a freebie.
  • Increase profits. If people spend more time on your ecommerce site, this can positively impact your bottom line. This is especially true if you offer a generous incentive, such as a 15 – 20 percent discount on an initial purchase.

However, it’s important to note that exit-intent popups can help any type of business, not just online stores. They can also be more subtle than a discount offer.

For example, an exit-intent popup could simply nudge a user to sign up for your newsletter. On the contrary, if you want to be more direct, you can invite the user to complete an unfinished order or create an account on your site.

The best part about exit-intent popups is that they are less distracting to most visitors. Only the users who you’re likely to lose anyway will see them. This makes exit-intent popups a safe choice if you want to maintain a strong user experience.

5 Best WordPress Plugins For Exit-Intent Popups

Now that you understand the benefits of using exit intent popups, we’ll take a look at the five best WordPress plugins that can help you get the job done!

1. Popup Builder

Popup Builder plugin

If you’re looking for a powerful yet straightforward tool, you might want to consider Popup Builder. This plugin makes it easy to customize the look and feel of your popups at a granular level.

You can dive into nearly every detail, modifying the appearance of everything from the background of the popup window to the overlay graphics it uses. Additionally, all the exit-intent popups you make on Popup Builder are built with responsive design elements by default. That means they’ll look great on all devices.

Key Features:

  • Many popup types including exit-intent, images, countdowns, and more
  • Responsive design features by default
  • Option to customize popups with JavaScript and CSS
  • Integrations with popular plugins like WooCommerce, WPForms, and Mailchimp

Pricing: Popup Builder offers a limited free version. However, to get exit-intent functionality, you’ll need a premium version. Plans start at $49.95 per year for two sites. Alternatively, you can buy just the exit-intent add-on for $29 per year (one site) or $49 per year (2-5 sites).

2. OptinMonster

OptinMonster plugin

OptinMonster offers an excellent popup maker if you’re interested in creating more interactive windows. For example, it has some great gamification features, which can help you coax visitors into engaging.

Plus, OptinMonster’s builder is designed to ensure peak performance. So even complex popup forms won’t slow down your site or impact your rankings in search results.

Furthermore, getting started with OptinMonster is easy, since it offers hundreds of templates you can build from.

Key Features:

  • Extensive popup types including floating bar, lightbox, slide-in, spin-a-wheel, and more
  • Responsive design features by default
  • Drag-and-drop editor to help you easily customize campaigns
  • A/B testing and useful integrations with email marketing and CRM software

Pricing: OptinMonster comes in a free version, but you’ll need at least the Pro plan to get exit-intent technology. A Pro OptinMonster plan costs $29 per month (when billed annually).

3. PopupMaker

Popup Maker plugin

Next up, let’s check out Popup Maker. This robust tool gives you lots of advanced triggering options. For instance, in addition to exit-intent popups, you can configure popups based on scrolling and clicking behavior.

Plus, this plugin’s popup editor is very easy to use. You can also take full advantage of more than 26 predefined conditions, to ensure that each of your popups is seen only by the right types of visitors.

Key Features:

  • Popup, modal, and overlay popups
  • Responsive design features by default
  • Intuitive popup builder that allows you to edit sizing, position, animation, and more
  • Integration with most popular form plugins

Pricing: Popup Maker’s free version doesn’t include exit-intent popups. You’ll need one of its premium plans, which start at $87 per year per site. Or you can get the Exit-Intent Popups extension, which is $45 for a single site.

4. Poptin

Poptin plugin

Poptin provides lots of useful features, including gamification, dynamic content options, and even out-of-bounds content placement. So if you’re looking for a plugin that can handle almost any popup strategy you can think up, this may be the tool for you.

Additionally, Poptin makes it easy to track your popup and contact form analytics. This way, you can constantly work to improve your strategies.

Poptin also provides you with many useful form templates. You can use them to fast-track the design process, or you can build your popups from scratch for ultimate control.

Key Features:

  • Extensive contact form and opt-in styles including lightbox popups, notification bars, etc.
  • Responsive design features by default
  • Fully-customizable designs with a powerful popup builder
  • A/B testing and integration with popular email systems and CRMs

Pricing: Poptin’s free version is generous, and it includes the exit-intent trigger. However, you’ll only be able to use it for up to 1,000 monthly visitors. To accommodate more than that, you’ll need one of Poptin’s premium plans, which start at $20 per month when billed annually.

5. Hustle

Hustle plugin

Hustle is a full-fledged marketing tool you can use to build engaging, customizable popups. It also offers 15+ useful templates designed to match all kinds of use cases.

Additionally, this plugin comes with some highly-practical features that can ensure your popups are successfully delivered. For instance, it’s GDPR compliant and can bypass pesky ad blockers.

Additionally, Hustle offers a lot of features geared toward social media, including a floating social bar.

Key Features:

  • A variety of form types, including popups, slide-ins, embeds, etc.
  • Responsive design features by default
  • Drag-and-drop builder, plus the ability to add custom CSS
  • Integrations with popular form builders, email marketing platforms, and the Block Editor (comes with a Hustle block)

Pricing: Hustle is free with up to three popups, three slide-ins, three social share bars, and three embeds. You’ll need to pay $7.50 per month for unlimited access with Hustle Pro.


Exit-intent popups prompt visitors to reconsider before they leave your website. Implementing them in your marketing strategy can help encourage users to stick around and convert into subscribers, customers, and so on.

To recap, here are the five best WordPress plugins for creating exit-intent popups:

  1. Popup Builder: A great all-around option that allows for custom JavaScript and CSS.
  2. OptinMonster: This tool provides lots of templates, and it won’t hurt your site’s performance.
  3. Popup Maker: Gives you an easy builder and integrates with lots of custom form plugins.
  4. Poptin: Offers gamified, interactive popup templates to get users more involved.
  5. Hustle: A GDPR-compliant marketing platform with extra social media features.

Do you have any questions about these exit-intent pop up plugins for WordPress? Let us know in the comments section below!

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