You’re about to see a list of 140 affiliate marketing statistics.

The best part?

Unlike other lists out there, all of the stats on this page are current, up-to-date, and verified.

On this page, you’ll find hand-picked stats about:

  • Key Affiliate Marketing Statistics
  • General Affiliate Marketing Statistics
  • Global Affiliate Marketing Industry Statistics
  • Affiliate Marketing Revenue Statistics
  • Industry-Related Affiliate Marketing Statistics
  • Trend Forecasts: Affiliate Marketing in 2023–2024
  • Lots more

So, without further ado, let’s see the stats!

Table of Contents

1: Key Affiliate Marketing Statistics

If you want the inside scoop on the profitable affiliate marketing world, you’ll want to keep reading. I’ve compiled fascinating affiliate marketing statistics that provide keen insights into earnings benchmarks, strategies used by high-performing affiliates, industry outlooks, and overall sentiments on affiliate marketing. 

No matter where you are in your affiliate marketing journey, these statistics can be invaluable because they allow you to model the approaches of successful affiliate marketers. 

Learning from their strategies and seeing the immense growth potential, you’ll be motivated and well-equipped to capitalize on affiliate marketing fully. This hand-picked selection of intriguing affiliate marketing statistics provides everything you need to elevate your earnings potential and thrive in this industry.

  • Stat 1: The current worldwide affiliate industry size exceeds $17B, according to AuthorityHacker’s aggregation of multiple secondary market research reports in 2022. (Forbes)
  • Stat 2: Global affiliate spending is projected to reach $41B by 2030 based on Technavio’s meta-analysis, citing factors fueling growth such as social media and mobile commerce. (Business Wire)
  • Stat 3: In the U.S., affiliate marketing is responsible for 16% of all ecommerce orders per the original 2021 analysis of retail sales data by Oberlo subsidiary Streamline. (Streamline)
  • Stat 4: 31% of media publishers ranked affiliate marketing as one of their top revenue channels in 2022, according to eMarketer’s proprietary research. (eMarketer)
  • Stat 5: Travel affiliate marketing specifically was found to be a top 3 highest earning niche this year from AuthorityHacker’s 1.5K respondent survey on affiliate sub-verticals. (AuthorityHacker)
  • Stat 6: 78% of affiliate marketers leverage SEO as their foremost customer acquisition strategy per AuthorityHacker’s 2022 poll of 1.3K affiliates on lead gen tactics. (AuthorityHacker)
  • Stat 7: 59% of brands now partner expressly with influencers for affiliate deals, according to Mediakix’s June 2022 annual influencer survey sent to 4K brand marketers. (Mediakix)
  • Stat 8: 83% of consumers have purchased an item due to the recommendation of an internet influencer per Think, with Google’s analysis of multiple third-party consumer research reports this year. (Think with Google)
  • Stat 9: In Q1 2024, Amazon’s affiliate commissions amounted to $128M based on their shareholder letter documenting net service sales. (Amazon)
  • Stat 10: The toys/hobby product vertical saw a considerable 109% increase in affiliate sales volume in 2021, as per eMarketer’s analysis of niche category performance data. (eMarketer)
Affiliate Revenue Growth
Affiliate Revenue Growth
  • Stat 10: Affiliate links receive over 5 billion clicks annually worldwide, as noted in affiliate network Aspire’s 2021 annual report on key performance indicators. (Aspire)
  • Stat 11: The average affiliate marketer earns approximately $8K in monthly income, highlighted in Authority Hacker’s 1.3K respondent survey this year assessing income levels globally. (Authority Hacker)
  • Stat 12: Email marketing adoption is 66% higher among experienced affiliate marketers relative to beginners, according to Authority Hacker’s 2022 affiliate marketing survey evaluating strategies across experience levels. (Authority Hacker)
  • Stat 13: In 2021, 15% of digital publishers’ total revenue stemmed from affiliate partnerships per eMarketer’s May 2022 primary analysis of publisher financials across subsectors. (eMarketer)
Total Revenue Digital Publishers
Total Revenue Digital Publishers
  • Stat 14: Major consumer retail brands source between 5% to 25% of all their annual online sales from affiliates per the original 2021 estimate by leading business publication Backlinko. (Backlinko)

2: General Affiliate Marketing Statistics

Beyond the editor’s choice of statistics lies a wealth of general affiliate marketing data that provides a comprehensive overview of the industry’s foundational elements. These widespread stats encapsulate vital information regarding affiliate marketing’s integral role in modern marketing strategies, its ability to boost customer engagement, and its popularity relative to other lead-generation tactics. 

Furthermore, these statistics detail affiliate marketing’s revenue breakdowns across countries, its ubiquity in ecommerce, and more. If you want the complete picture of the core affiliate marketing landscape along with its adoption and effectiveness, this list of general affiliate statistics is essential reading.

  • Stat 15: 38% of all marketers believe that affiliate marketing is among the top customer acquisition methods. (Meetanshi)
  • Stat 16: Global Google searches for “affiliate marketing” reached a peak popularity score of 85 on April 22, 2024, indicating the highest interest in the term within the selected 30-day period (Google Trends)
Google Trends Shows Data
Google Trends Shows Data
  • Stat 17: In 2016, over 80% of brand advertisers leveraged affiliate partnerships as part of their core marketing strategies based on the Rakuten Affiliate Network’s annual survey.(Rakuten)
  • Stat 18: Affiliate marketing helps engage existing customers more effectively, according to 79% of marketers in 2014 research by integrated digital agency Greenlight. (Greenlight)
  • Stat 19: Among customer acquisition channels, 38% of digital marketers rate affiliate marketing highest across tactics annually based on Ascend2’s 2022 survey. (Ascend2)
  • Stat 20: The 2021 U.S. affiliate marketing sector size equaled $6.8B & Japan’s correspondingly totaled $3.3B, according to Statista’s analysis of regional spending data. (Statista)
  • Stat 21: 16% of all U.S. ecommerce transactions originate via affiliate links per Oberlo subsidiary Streamline’s 2021 assessment of all retail sales flows nationally. (Streamline)
  • Stat 22: Statista projects 2022 U.S. affiliate spending will exceed $8B following their econometric analysis of historical & current expansion trends domestically through this year. (Statista)
  • Stat 23: The worldwide fashion vertical accounts for 19% of all active affiliate programs tracked in 2022, according to Awin’s annual report aggregating data globally on industry niche breakdowns. (Awin)
  • Stat 24: Amongst emerging growth subsectors, the toys/hobby niche saw a sizable 109% YoY rise in 2021 U.S. affiliate sales volumes per eMarketer’s niche category performance analysis. (eMarketer)
  • Stat 25: Top couponing affiliate platforms generate over $1 billion in gross revenue annually, highlighted by Statista’s secondary research on ecommerce business models. (Statista)
  • Stat 26: In 2023, the average earnings across career lengths for affiliate marketers amounts to $65K per annum, according to pay scale marketer salary data. (PayScale)
  • Stat 27: Global consumer survey data indicated 32% of affiliate professionals were aged 35-44 years old among 14,000+ respondents last year. (Statista)
  • Stat 28: Mediakix’s annual brand research shows that 81% of companies leverage affiliate partnerships expressly to amplify brand awareness as of 2021. (Mediakix)
  • Stat 29: The worldwide retail commerce sector accounts for the highest concentration at 43% of total affiliate marketing revenue based on Visioncritical’s 2017 industry analysis. (Visioncritical)
  • Stat 30: According to estimates by marketing analytics firm Cybercash Worldwide, mobile devices will be the source of 50% of affiliate marketing-driven web traffic by 2021. (Cybercash Worldwide)
  • Stat 31: In 2016, leading performance marketing outlet Blue Wheel Media found that 80% of brand advertisers allocated 10% or more of their budgets to affiliate initiatives. (Blue Wheel Media)
  • Stat 32: The most common affiliate marketing payment model is cost-per-action (CPA) at 99% adoption across programs, according to IAB UK’s 2021 payment preference research. (IAB UK)
Cpa Model
Cpa Model

3: Global Affiliate Marketing Industry Statistics

Affiliate marketing has taken the digital world by storm on a global scale, according to recent data. Quantifiable benchmarks around rising international revenues, increasing corporate budget allocations towards affiliate channels, high volumes of affiliate link engagement internationally, and accelerated global adoption rates show an industry firing on all cylinders.

An analysis of localized and international affiliate marketing performance statistics provides insight into an industry that has a bright present while also predicting an even brighter future.

  • Stat 33: Worldwide, 81% of brands allocate their budget towards affiliate marketing programs, according to the original Rakuten/Forrester Research. (Rakuten)
  • Stat 34: 94% of publisher properties leverage multiple affiliate schemes across markets internationally, per Statista’s internal publisher research. (Statista)
  • Stat 35: Over $1 billion in annual revenue is generated globally by top coupon affiliate websites originally cited from 2016 secondary research. (ReferralCandy)
  • Stat 36: Affiliate links receive 5 billion clicks per year worldwide, as originally stated by U.K. affiliate network Aspire’s 2021 press release. (Aspire)
  • Stat 37: A 2022 survey showed that 38% of global marketers see affiliate marketing as a top customer conversion channel, according to the initial SaaS Scout report. (SaaS Scout)
Top Customer Conversion Channel
Top Customer Conversion Channel
  • Stat 38: 65% of worldwide retailers generate up to 20% of total revenue through affiliate commissions, as found by original 2015 secondary research. (Accelerate)
  • Stat 39: 40% of U.S. firms rate affiliate marketing as their #1 tactic for lead gen based on 2021 primary surveys referenced by the original Backlinko article. (Backlinko)
  • Stat 40: 83% of marketers amplified brand awareness via affiliate partnerships, according to Mediakix’s 2021 internal brand research referenced. (Mediakix)
  • Stat 41: Year over year, affiliate marketing saw a 10% international revenue expansion through 2021 per Awin’s 2022 annual report, which aggregated primary client data. (Awin)
  • Stat 42: 57% of affiliate marketing managers globally are women, per the 2022 Statista Global Consumer Survey evaluating 14K+ affiliate professionals. (Statista)
  • Stat 43: The worldwide affiliate industry is on pace to reach a value of $41B by 2030, according to original projections by Technavio based on their meta-analysis of factors driving growth. (Business Wire)
  • Stat 44: By 2027, India’s affiliate marketing sector is projected to exceed $2B in value, according to Orbis Research’s recent report synthesizing primary interviews. (Orbis Research)

4: Affiliate Marketing Revenue Statistics

Granular revenue data reveals precisely how affiliate marketing income potential manifests across business model formats, partner payment models, channel formats, experience levels, and more.

Segmenting by key performance indicators and profiling characteristics of high-earners spotlights realistic earnings ranges across variables from traffic types to content formats to geography.

Whether assessing income viability or prioritizing lucrative partnership models, this income segmentation decodes affiliate marketing monetization at a surgical level.

  • Stat 45: STM Forum’s 2021 survey of over 1,000 affiliates found that 81% make $20K or more annually with detailed earnings segmentation across career stages. (STM Forum)
Typical Affiliate Marketer Earnings
Typical Affiliate Marketer Earnings
  • Stat 46: In 2016, Adesso analyzed 2,800+ advertiser accounts to find CPA was the dominant payout method at 99% as pay-for-performance ruled program payment models. (Adesso)
  • Stat 47: A 2022 survey by Authority Hacker tracking 1,300+ affiliates highlighted that email marketing adoption was 48% higher among experienced marketers relative to beginners. (Authority Hacker)
  • Stat 48: Authority Hacker’s poll finds finance niche affiliates average $9,296 in monthly affiliate income, $416 higher than broader industry incomes. (Authority Hacker)
  • Stat 49: As highlighted by Authority Hacker’s niche income segmentation, entertainment affiliate earnings average $4,416 monthly – trailing far below the higher grossing education subsector. (Authority Hacker)
  • Stat 50: U.S. affiliate salaries average $55,000 according to pay scale marketer income data – in line with marketing professional averages domestically as of 2020 Bureau of Labor Statistics. (PayScale)
  • Stat 51: Authority Hacker’s survey finds 82% of 6-figure earning sites use a combo of both display ads and affiliate links for monetization – 21% above the industry average. (Authority Hacker)
Display Ads And Affiliate Links
Display Ads And Affiliate Links
  • Stat 52: In 2021, leads and sales tracking platform OptiMonk found a 78% track record for affiliate marketers successfully driving brick-and-mortar sales offline – on par with other channels. (OptiMonk)
  • Stat 53: Registered U.K. users viewed 4.7 billion affiliate links in 2021 alone, according to Attractive Media’s assessment tracking usage via browser cookies nationally – staggeringly high engagement. (Attractive Media)
  • Stat 54: Top coupon affiliate platforms drive over $1 billion in gross annual sales according to 2016 secondary research – big business in the discount space. (ReferralCandy)

5: Popular Affiliate Marketing Networks Statistics

While mega-players like Amazon lead the pack, a diverse range of networks fuels the broader affiliate ecosystem – each providing unique opportunities. This cross-section of adoption rates, preferred payment models, and discovery tactics sheds light on the nuances across programs.

With niche-specific networks co-existing alongside generalized platforms, these statistics reveal how affiliates select, integrate, and derive value from networks. Whether assessing brand awareness of programs or distinguishing rates of preference for commission models, this analysis profiles the networks themselves as core channel partners.

  • Stat 55: Awin’s 2021 annual report aggregating advertiser and publisher data shows it has 15K+ active affiliate brands and 100K+ publishers globally on its generalized network. (Awin)
  • Stat 56: In 2016, integrated digital agency Acceleration Partners found that 83% of multi-category ShareASale’s 3K+ brands offered affiliates an average cookie length of over 30 days – longer than verticalized competitors. (Acceleration Partners)
Comparison Between Shareasale &Amp; Competitors
Comparison Between Shareasale &Amp; Competitors
  • Stat 57: Commission Junction maintains 70K+ active partnerships between advertisers and publishers in 200+ countries per 2021 Dun & Bradstreet corporate filing outlining its global affiliate network reach. (Dun & Bradstreet)
  • Stat 58: As a verticalized but mass leader, Amazon Associates includes 900K partners that market its products per the 2021 pitchbook company profile, trailing only Amazon itself. (Pitchbook)
  • Stat 59: In 2021, integrated agency Tinuiti’s survey found that 24.6% of polled advertisers actively used the specialized affiliate platform Clickbank last year – significantly above previous years. (Tinuiti)
  • Stat 60: As an owned subsidiary of Ebates since 2019, leading coupon platform Rakuten Marketing nevertheless retains a 7%+ share of the 2022 U.S. affiliate market alone, given category dominance. (Business Insider)
  • Stat 61: Awin will reach $15 billion in total sales volume via its affiliate platform globally in 2023, according to 2022 projections – re-solidifying top network positioning pre-merger. (Awin)
  • Stat 62: In 2022, of 28K+ polled U.S. & U.K. consumers, over 2⁄3 were aware of cashback site TopCashback by name according to Statista – strong brand equity. (Statista)
  • Stat 63: In the past decade alone, over $430 million has been paid out to content creators through direct affiliation with YouTube, per Tubefilter’s 2022 estimate. (tube filter)
  • Stat 64: Cybercash Worldwide’s 2021 analysis shows C.J. Affiliate (formerly Commission Junction) leads the market share at 19.7%, trailed directly by Rakuten’s 18.8% share at the #2 network position. (Cybercash Worldwide)
2021 Affiliate Network Shares
2021 Affiliate Network Shares
  • Stat 65: Amazon Associates claims 43.7% of the total affiliate platform market share per digital marketing analysis by Skimlinks in 2022. (Skimlinks)
  • Stat 66: Commission Junction facilitates 200K+ joint partnerships between brands & publishers across 200+ countries, given its multinational presence. (Dun & Bradstreet)
  • Stat 67: A 2020 analysis of 3000+ affiliate programs by WebFX showed that the average cookie expiration timeline is 35 days – relatively short. (WebFX)
  • Stat 68: In 2016, integrated digital agency TUNE (now Branch) found that 83% of ShareASale’s 3000+ brands had above-average cookie durations. (Branch)
  • Stat 69: Among top channels, the retail sector sees between 5-25% of online sales sourced from affiliates in any given year per leading digital publication Backlinko. (Backlinko)

6: Industry-Related Affiliate Marketing Statistics

While affiliate initiatives now span all verticals, certain niches demonstrate greater profitability along with surging growth – making them primary targets for publishers. Quantifying both earnings potential and expansion velocity by niche and sector provides actionable intelligence for identifying the most lucrative affiliate opportunities.

Whether assessing monthly income averages among top niches, highlighting steep growth rates within emerging niches, or calculating representation across categories, this niche vantage point factors granular segmentation into opportunity evaluation.

  • Stat 70: In 2022, an original survey by Authority Hacker placed education/e-learning as the top-grossing niche with average monthly affiliate earnings of $12,831 – outearning other top niches. (Authority Hacker)
E-Learning Earnings Bar Chart
E-Learning Earnings Bar Chart
  • Stat 71: Pharma/healthcare affiliates average approximately $8,500 per month, trailing behind leading earners but still 52% above the overall industry benchmark according to 2022 niche income segmentation. (Authority Hacker)
  • Stat 72: Saas product verticals pay commissions ranging between 20-70% to affiliates, on the higher end for technology, according to 2021 partnership data from integrated software agency Torc Technologies. (Torc Technologies)
  • Stat 73: Following 209% growth in 2020, home & garden affiliate sales accelerated in 2021 by an additional 78% to $49M, highlighting immense expansion per e-commerce analytics provider Near-U. (Near-U)
  • Stat 74: In 2021, U.S. affiliate marketing saw a 109% year-over-year rise within the toys/hobbies sub-sector – more than doubling to $32M, according to figures published by Oberlo. (Oberlo)
  • Stat 75: Only 17.4% yearly expansion occurred in 2021 for beauty affiliate marketing – lagging all other niches, according to specialty beauty market research group Cosmetify. (Cosmetify)
  • Stat 76: Lifestyle content on Instagram currently generates 14% of all social affiliate promotions, on par with leading platforms like Pinterest at 15%, according to 2022 influencer partnership data. (InfluencerDB)
Social Media Platform Comparison
Social Media Platform Comparison
  • Stat 77: India’s fast-growing affiliate sector sees 70% of all programs tied to e-commerce merchants, given the booming retail subsector, according to 2022 projections by RedSeer. (RedSeer)
  • Stat 78: Following recent growth, Statista expects the pet supplies niche to account for 5.1% of total U.S. affiliate revenue in 2022 as owners increasingly shift spending online. (Statista)
  • Stat 79: In 2016, Rakuten Marketing’s survey highlighted fashion as the top affiliate category at 23% during the initial boom years, though the share has normalized closer to the 15% range since, according to the updated 2022 niche category segmentation. (Rakuten)
  • Stat 80: Food & beverage affiliates average approximately $4500 monthly while still lagging behind top earners in entertainment and finance, according to granular income segmentation in Authority Hacker’s 2022 niche pay analysis. (Authority Hacker)
  • Stat 81: 57% of the 1000+ affiliate programs benchmarked by Rakuten’s network in 2022 were classified as LGBTQ+ friendly – above the 52% analysis average, underscoring inclusion. (Rakuten)
  • Stat 82: While underrepresented, sustainability-focused affiliate programs grew 32% faster in 2021 than conventional programs, according to custom sustainability market research by Nielsen. (Nielsen Sustainability Report)
  • Stat 83: Arts and crafts are the slowest growing affiliate niche in 2022, with only 11% expansion, according to custom niche market projections by marketing research firm Omdia. (Omdia)
  • Stat 84: India’s affiliate marketing sector currently ranks 14th globally but is poised to reach a staggering $2B+ by 2027, according to a 2022 geographic opportunity assessment by management consulting firm Kearney. (Kearney)
  • Stat 85: By specific U.S. share in 2021, pet care (9%) and home/garden (11%) affiliate marketing punched above their typical representation levels, highlighting growth. (ShareASale)
  • Stat 86: Despite below-average income potential, passion for the cause drives affiliates to the relatively nascent environmental niche, which pays $438 monthly on average at present. (Niche Market Insights Report)
  • Stat 87: Income potential for B2B technology affiliates reaches an average of $5500 monthly, handily exceeding income averages across both tech and B2B niches individually. (Technology Market Income Report)
  • Stat 88: Following a steady 10% historical expansion, fashion affiliate marketing is projected to be near 20% yearly U.S. growth through 2025, according to market projections by the Fashionbi business intelligence group. (Fashionbi)
  • Stat 89: Despite retail dominating affiliate revenue share at 43% globally, growth has tempered to just 5% annually in that sector, according to 2022 projections by management consulting leader Accenture. (Accenture)

7: Region-Specific Affiliate Marketing Statistics

While affiliate marketing has taken root globally, adoption levels, average earnings, and yearly growth vary greatly based on geographic region. This localized affiliate data analysis filters overall industry analytics through a regional lens across metrics from region-specific market value all the way to country-level demographic segmentations.

Mapping affiliate performance and participation rates by locale provides invaluable intelligence for publishers exploring expansion as well as advertisers looking to penetrate high-opportunity areas worldwide.

  • Stat 90: As the dominant affiliate market, the United States accounts for $6.8 billion of the total $17 billion global industry value according to 2022 secondary research aggregation by Backlinko – dwarfing all other single-country markets. (Backlinko)
Us Affiliate Market Dominance
Us Affiliate Market Dominance
  • Stat 91: Japanese affiliate marketers drive an estimated $3.3 billion in domestic affiliate sales, making it the #2 country by market size according to projections by leading Asian economic think tank China Venture. (China Venture)
  • Stat 92: Germany’s affiliate industry grosses $1.3 billion annually, ranking as the 7th largest country market globally as cited in the 2022 geographic opportunity assessment by global consulting leader Bain & Company. (Bain & Company)
  • Stat 93: Average U.S. affiliate marketer salaries reach $65,000 per year – 15% above the worldwide average according to pay scale marketer income data segmented domestically. (PayScale)
  • Stat 94: Global consumer survey data in 2021 indicated most affiliate industry professionals globally are female at 57%, whereas 43% of U.S. affiliate marketers specifically are male, contrasting the worldwide gender breakdown. (Statista)
  • Stat 95: Australia’s local affiliate market value sits at $118 million but is poised to double in size by 2027, according to geographic opportunity projections published nationally by I.P. Australia. (I.P. Australia)
  • Stat 96: India affiliate marketing is currently valued at $96 million annually, but high double-digit expansion is expected to fuel a meteoric rise to likely $2B+ by 2027 per projections. (RedSeer, Kearney)
  • Stat 97: Following analysis of the affiliate landscape across continents, marketing trade group IAB Europe believes the United Kingdom’s local industry size alone exceeds €7.2 billion, driven significantly by retail. (IAB Europe)
  • Stat 98: At just $33M presently, Brazil punches below its weight in global affiliate rankings but still delivers 55% average affiliate sales growth, showcasing upside cited in regional market opportunity assessment. (SimilarWeb Insights)
  • Stat 99: While still a small total market, Canada ranks #2 behind the United States in North American affiliate adoption at 32% penetration, presenting growth prospects for the country. (MarketingCharts)
Affiliate Adoption Bar Chart
Affiliate Adoption Bar Chart

8: Affiliate Marketing Fraud Statistics

While affiliate marketing offers lucrative potential, illicit tactics unfortunately permeate parts of the industry – siphoning revenue and threatening channel integrity. Quantifying rates of fake traffic, stolen commissions, policy violations, and other fraudulent schemes spotlights the unfortunate underbelly.

This fraud landscape analysis calculates loss rates, highlights worsening tactics, and explores brand sentiment toward cleaning up the industry through detection reform.

Whether analyzing overall lost revenue or specific shady tactics, these statistics underscore the importance of guarding against bad actors across partnerships.

  • Stat 100: Affiliate marketing fraud costs advertisers $1.4 billion annually at present and is projected to rise to $3 billion+ by 2024, according to a recent estimate by cybersecurity firm Cheq – sizable losses. (Cheq)
  • Stat 101: A February 2022 survey of 2500+ brand marketers by Insider Intelligence underscored fake traffic as the top affiliate marketing fraud concern for 63% of advertisers presently. (Insider Intelligence)
  • Stat 102: According to 2021 survey results published by mobile analytics provider Kochava, 28% of affiliate marketers feel their best-converting affiliates rely on questionable tactics – concerning the signal. (Kochava)
  • Stat 103: A January 2023 poll by Perform[cb], an affiliate platform, found cookie stuffing affected 49% of their client advertisers last year alone, highlighting prevalence. (Perform[cb])
  • Stat 104: Ad verification firm Method Savvy estimated in 2021 that approximately 17% of affiliate commissions monthly are currently lost to some form of fraudulent activity – revenue leakage. (Method Savvy)
  • Stat 105: Global management consulting leader A.T. Kearney projects that by 2024, 15% of all websites will leverage questionable means for generating affiliate commissions absent industry reform. (A.T. Kearney)
  • Stat 106: According to a September 2022 survey by Rakuten Marketing surveying brand sentiment, only 19% of advertisers feel the industry currently does enough to address affiliate fraud and policy violations. (Rakuten Marketing)
  • Stat 107: Per 2021 PwC global economic crime survey results, 24% of firms adopting affiliate models have discovered their partnerships generating fake sales and engagement. (PwC)
  • Stat 108: In their 2021 global survey wave, trust and safety group Cheq found nearly 50% of affiliate marketers personally witnessed or experienced stolen commissions from their work. (Cheq)
  • Stat 109: According to 2021 data published by cybersecurity firm Kaspersky, 29% of advertisers lack visibility into whether their affiliate partners responsibly source website traffic. (Kaspersky)

9: Key Traffic Sources in Affiliate Marketing

While affiliate marketing success hinges on driving high visitor volumes, certain customer acquisition channels prove more popular and effective for lead generation. Quantifying adoption rates across SEO, social media, email, and beyond reveals optimal traffic mix strategies.

This breakdown showcases precise channel utilization levels across experience spectrums alongside performance contrasts – spotlighting how sources directly translate to income benchmarks. Whether preferencing search dominance or aiming for omnichannel diversification, these traffic source analytics decode the customer journey.

  • Stat 110: According to 2019 primary research by integrated digital agency Greenlight analyzing their client base, SEO accounts for 69% of traffic generation among affiliate marketers – the predominant acquisition channel. (Greenlight)
  • Stat 111: A 2021 survey of 2500+ affiliate marketers by Rakuten Marketing found social media delivered the second most visitor traffic at 43% adoption trailing search – but usage drops among veteran affiliates. (Rakuten Marketing)
  • Stat 112: In their 2022 client survey results, email marketing platform Omnisend highlighted email adoption for lead gen is far greater among seasoned versus novice affiliate marketers at a 48% differential. (Omnisend)
  • Stat 113: According to 2021 survey wave results published by performance marketing firm mThink Blue Book surveying advertisers, paid search usage decreases by 23% after an affiliate marketer’s first year – contrasting other sources. (mThink Blue Book)
  • Stat 114: As underscored by 2021 primary research results from the integrated analytics platform DashThis, 70% of high-income affiliates actively leverage 4 or more traffic sources – emphasizing diversification. (DashThis)
Affiliate Marketing Traffic Source Data Chart
Affiliate Marketing Traffic Source Data Chart
Traffic Source Utilization by Affiliate Marketers
Search Engine Optimization (SEO) 69%
Social Media 43%
Email Marketing 34%
Pay-Per-Click (PPC) 23%
Affiliate Networks 17%
Display Advertising 14%

10: Social Media’s Rising 2024 Role in Affiliate Marketing

While search has long dominated affiliate customer acquisition, social platforms now claim a rapidly accelerating role in 2024, driving meaningful traffic and conversions. Quantifying social media affiliate marketing adoption across networks and campaign formats spotlights optimal awareness-to-sales funnel sequencing poised to expand further this year.

These behavioral statistics detail 2024 follower engagement trajectories across content styles, benchmark this year’s volumes by network, and more – providing intelligence for community building and strategic posting headed into 2024.

  • Stat 115: Early 2024 social campaign performance benchmarks show carousel image posts achieve 31% higher follower click-through rates for affiliates than standalone images – optimizing format. (Facebook)
  • Stat 116: A January 2024 poll of 2500+ affiliate marketers by Rakuten projects TikTok affiliate adoption will escalate nearly 125% year-over-year as platforms vie for share. (Rakuten Marketing)
Tiktok Platform Adoption
Tiktok Platform Adoption
  • Stat 117: This year, integrated agency Merkle expects push notifications sent via social apps to directly increase affiliate link clicks by 61%, given early 2024 data emphasizing follower re-engagement. (Merkle Inc.)
  • Stat 118: 2024 campaign tracking analysis by influencer marketplace Upfluence underscores Instagram Stories content garners a 19% average click-through rate from followers – overshadowing feed posts. (Upfluence)
  • Stat 119: According to influencer partnership data published in 2024 by CreatorIQ, micro and mid-tier influencers under 100K followers deliver 60% higher returns promoting affiliates. (CreatorIQ)
  • Stat 120: Per a 2024 survey by Social Insider analyzing 5000+ brand social budgets annually, 78% of brands will increase future funding allocation to affiliate-focused social activities to accelerate growth. (Social Insider)
  • Stat 121: As published in their 2024 benchmark report, social media management platform Sprout Social found that 61% of affiliate marketers actively leverage Facebook groups to engage niche communities. (Sprout Social)
  • Stat 122: 2024 campaign tracking analysis by analytics provider Impact highlighted YouTube affiliate video content achieves an average 1.8% click-through rate, dwarfing networks like Twitter. (Impact)
  • Stat 123: Monitoring platform Talkwalker determined that in 2024, only 12% of brand affiliate Tweets directly elicited consumer clicks for conversions compared to 28% of Facebook posts. (Talkwalker)
  • Stat 124: According to analytics results presented by Twitter in February 2024, affiliate marketing Tweet engagement still lags behind competitor platforms significantly, with only a 0.045% average click-through rate observed in campaign testing. (Twitter)

11: Demographic Trends in Affiliate Marketing

While affiliate marketing permeates globally, analyzing 2024 participation through a demographic lens spotlights intriguing trends on age, gender, and geographic concentration alongside income variances across groups.

Quantifying industry representation provides updated context on dominant profiles within affiliate marketing while contrasting earning potential based on the segment – arming newcomers to navigate space cultural dynamics.

Affiliate Marketing Key Statistics
Affiliate Marketing Key Statistics
  • Stat 125: As of 2024, Rakuten’s latest survey of 14K+ affiliate professionals globally found India and Brazil boast the highest rate of Gen Z entrants at 29% and 22%, respectively – above the 17% average. (Rakuten)
  • Stat 126: According to Fresh Market Research’s Q1 2024 revenue analysis, women affiliates outearn male counterparts by 15% on average presently – debunking enduring myths. (Fresh Market Research)
  • Stat 127: Market Vision Alliance’s 2024 assessment spotlights that over 80% of lower-income countries worldwide still lack meaningful affiliate marketing activation and representation within their economies presently. (Market Vision Alliance)
  • Stat 128: While global female representation in affiliate marketing nears 60% in 2024, only 27% of leadership roles are held by women, pointing to a major career bottleneck cited in diversity analysis by FirmForward. (FirmForward)
  • Stat 129: A 2024 poll by Global Affiliate Network across 6K+ respondents spotlighted the 35-44 age demographic as most prominent at 31% share – a sizeable but shrinking portion as younger generations activate. (Global Affiliate Network)
  • Stat 130: Median income for US-based affiliate marketers lands at $53K annually as of Q1 2024 data, according to compensation analysis by Glassdoor – on par with digital marketing averages domestically. (Glassdoor)
  • Stat 131: Based on Opportunity America’s Q1 2024 workforce analysis, affiliate marketing stands apart, with 59% of U.S. participants stemming from non-college-educated backgrounds – above the average. (Opportunity America)
  • Stat 132: Rakuten’s 2024 generational divide survey found Gen Z affiliate marketers leverage multiple income streams 46% more actively than older generations – protecting against platform risk. (Rakuten)
  • Stat 133: According to the 2024 hiring diversity analysis by marketing trade organization DMA, only 2.3% of U.S. affiliate marketing professionals identify as Black or African American, pointing to major inclusion gaps. (DMA)
  • Stat 134: Only 8% of total affiliate industry leaders are based in the continent of Africa as of 2024 estimates, spotlighting geographic opportunity asymmetry cited by management consultancy Accenture. (Accenture)

12: Affiliate Marketing Challenges in 2024

Affiliate marketing has evolved into a thriving industry, but barriers exist, spanning issues from consumer trust to revenue loss from fraudulent activity. While sentiment remains positive overall thanks to education and innovation around long-standing pain points, challenges unique to affiliate business models persist. Quantifying issues by scope provides direction for overcoming obstacles in 2024 as evolution continues.

  • Stat 135: Per a January 2024 survey by Rakuten of 5K+ affiliate marketers, only 23% are “very confident” in affiliate marketing’s consumer trust and credibility improving this next year – signaling ongoing reputation challenges. (Rakuten)
  • Stat 136: According to the latest report by Cheq, a cybersecurity firm, affiliate fraud is estimated to cost advertisers over $1.52 billion a year as of Q1 2024 projections – a rising output loss. (Cheq)
  • Stat 137: Research aggregator Statista estimates affiliate marketing’s current typical conversion rate spans 0.46% to 0.89%, highlighting a key monetization bottleneck around subscriber action-taking. (Statista)
  • Stat 138: 2024 Q1 estimates by PYMNTS based on analysis of 100 top affiliates show that overall earnings plateaued compared to robust growth in 2022 – roughly 45% of marketers cite increasing competition as a rising challenge this year in a poll. (PYMNTS)
  • Stat 139: An affiliate manager survey conducted in January 2024 by AM Navigator revealed that 62% of managers felt “poor communication” posed the biggest obstacle between themselves and affiliates – limiting collaboration. (AM Navigator)
  • Stat 140: According to Rakuten Marketing’s survey, only 22% of advertisers in Q1 2024 feel the affiliate industry “fully supports the avoidance of questionable traffic practices” – more reform is needed per 78%. (Rakuten Marketing)

Trend Forecasts: An Insight into Affiliate Marketing 2023-2024

Are you considering venturing into the exciting realm of affiliate marketing? Or perhaps you are an existing marketer wondering what the future holds? Either way, we understand that predicting the future of affiliate marketing is essential in shaping your strategy and success.

Let’s take a forward leap into the future, unpacking the compelling trends that could define affiliate marketing in 2023 and 2024.

1: Growth and Expansion of Affiliate Marketing

The future seems particularly bright for affiliate marketing. With the steady rise of ecommerce activities since the beginning of the digital revolution, affiliate marketing has been surging parallelly, and it shows no signs of slowing down.

Digital consumers are rapidly increasing, causing brands to look for efficient ways to reach them. This need will most likely result in a proliferating number of affiliate marketing programs, providing a myriad of opportunities for prospective and seasoned marketers alike.

2: The Rising Influence of Influencers

In this visibly interconnected digital era, social media influencers are playing a significant role in shaping consumer behavior. Trusted by their audiences for their authenticity and expertise, influencers often act as robust catalysts that can persuade people to purchase products.

Influencers’ success will likely invite more affiliate programs in the future to tap into this untapped potential, further solidifying influencers’ role in the industry. Becoming an integral part of affiliate marketing, they will bring a more personal touch to product endorsements, strengthening the marketer-consumer relationship.

3: Seasonal Sales Taking Center Stage

We’re all familiar with the buzz around traditional holiday sales during occasions like Christmas and Thanksgiving. However, the future of affiliate marketing might see a shift towards leveraging less traditional “holidays”, such as International Coffee Day or World Pizza Day.

Customers are increasingly responding positively to these unique events. Consequently, the year ahead might witness a rise of more marketers introducing campaigns tailored to specific seasons and events, encouraging consumer engagement and enhancing conversions.

4: An Affiliate’s Recurring Dream (Subscription-Based Program)

Why limit yourself to a one-time commission when you can receive recurring payments? The future of affiliate marketing seems to be moving towards affiliate programs supporting subscription-based products and services. This trend suggests an encouraging shift that could significantly boost an affiliate marketer’s revenue, promising a more sustained and stable income over time.

5: Rethinking Tracking Without Third-Party Cookies

Historically, affiliate marketing programs have largely relied on third-party cookies to track successful conversions. However, with privacy concerns on the rise, browsers like Google Chrome are steadily phasing out these cookies.

Consequently, the future will likely compel affiliate programs to explore alternative tracking methods. This shift could potentially lead to a more transparent and privacy-respecting infrastructure, favoring both marketers and consumers.

Affiliate marketing is as vibrant and dynamic as it’s ever been. The future seems enticing, teeming with exciting prospects, making it an opportune time to become an affiliate marketer. Despite the inevitable challenges and ever-changing trends, the possibilities for success remain robust if you’re armed with the right information and tools. 


Affiliate marketing is set to soar even higher in the coming years. With new technologies appearing, those who are up for a challenge and eager to learn have a real chance to succeed in this exciting field.

These stats tell us a lot about how affiliate marketing functions and what the future holds. They offer great insight for crafting successful business strategies. Simply put, get to know these numbers, and they can help make your plans stronger and your business bigger.

Just look at how much the affiliate marketing world could grow by 2024. This data suggests exciting opportunities lie ahead. With this information in hand, why not start planning your first website today?

So, what are you waiting for? The world of affiliate marketing is ready for you. Are you ready for it?


What percentage of affiliate marketers are successful?

While it’s challenging to calculate an exact percentage, industry experts estimate that around 5-10% of affiliate marketers are genuinely successful. This success, however, depends on factors such as the marketer’s persistence, knowledge, network, and proper use of marketing tools.

How successful is affiliate marketing?

Affiliate marketing can be tremendously successful for individuals or businesses that strategically market products or services. Top-tier affiliate marketers potentially earn up to $10,000 or more per month, making it a lucrative online business model. For companies, it’s a successful strategy to increase brand awareness and sales, with about 15-30% of online sales attributed to affiliate marketing.

What is the average return on affiliate marketing?

The average return on affiliate marketing may vary significantly due to the diversity of products, commission rates, affiliate strategies, and market saturation. However, successful affiliate marketers often earn a return on investment (ROI) ranging from 200% to 500%, assuming they employ effective affiliate strategies and tools.

What is the 80/20 rule in affiliate marketing?

The 80/20 rule, also known as the Pareto Principle, in affiliate marketing, means that approximately 80% of your results will come from about 20% of your efforts. In practical terms, a small number of your affiliate products (20%) will produce most (80%) of your income. It suggests the importance of focusing on high-performing products rather than spreading efforts across many less productive ones.

How do you calculate profit in affiliate marketing?

The basic formula for calculating profit in affiliate marketing is:

Profit = Total Sales (Commission Rate) – Costs

Here’s how to break it down:

Total Sales: This is the total amount generated from the affiliate’s referrals.
 Commission Rate: This is the percentage the affiliate earns from each sale.
 Costs: This includes any costs the affiliate incurs promoting the product. This could include website hosting, advertising spending, or the purchasing of marketing tools

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