For a marketer who wants to keep up with the latest trends and insights, social media can be a great help. For starters, you can connect with like-minded people and form partnerships. You can get tips from experts, and when it comes to social media marketing, the accounts of influencers and other brands can serve as role models.
To help you get inspired on Twitter and co, we’ve chosen our top five social accounts for small businesses, and will tell you exactly what makes their content so great.
Our Top 5 Business Helpers
1. Harry’s Marketing Examples
Harry Dry, the founder of MarketingExamples.com, started writing marketing case studies two years ago. People liked them. And now his weekly newsletters are read by 130k marketers worldwide. If you don’t want to limit yourself to the few marketing campaigns coming to your inbox every Monday, browse the website or @goodmarketinghq tweets.
2. Really Good Emails
Email is not dead. And neither is email marketing. Discover the best email designs from top brands at reallygoodemails.com and learn how to create visually appealing templates yourself. This site is truly a treasure trove of inspiration from all industries and categories. Maybe you’ll see one of our emails there someday.
P.S. Really Good Emails has a great newsletter. Imagine how embarrassing it would be if they didn’t?
3. HubSpot
The most popular CRM platform for marketers also makes, at least in our not so humble opinion, one of the top marketing Instagram accounts around. The HubSpot Instagram feed manages to present exciting content about marketing strategy and trends in a concise and entertaining way using reels, stats, and memes. And with their Twitter account HubSpot Life they take you behind the scenes of HubSpot’s culture and introduce employees around the world. Oh yes, We like 🔥
4. TED
TED is a nonprofit devoted to spreading ideas in the form of short talks covering everything from business to global issues. The website TED.com provides free knowledge from the world’s most inspired thinkers, but you also find their powerful videos across all major social platforms. Hashtag #tedtalks.
5. Neil Patel
Neil Patel is arguably the most prominent thought leader in the field of digital marketing and a New York Times bestselling author. The Wall Street Journal calls him the top influencer on the web. Forbes ranks him among the top 10 marketers on the Internet. And Obama himself has recognized him as one of the 100 most important entrepreneurs. So if you haven’t heard the name Neil Patel before, it’s time. Just like his 1.14M subscribers, we find his YouTube Channel particularly helpful.
We hope these accounts have helpful tips up their sleeves for you, and think that even the most experienced marketers can take something away from these snackable content pieces. But why not just follow the brands that are already doing a great job?
Bonus: Get Inspired by Others
Even if you want to spice up your pub’s Instagram profile, you can potentially learn from beauty brands and TikTok stars. And no, we’re not saying you now have to follow the Kylie Jenners of the world to promote your Beer & Burger night. But when it comes to self-promotion and brand awareness, you too can learn from influencers and businesses outside your own industry.
A great example of making an Instagram feed work for you is that of artist Casey McPerry. With its never-ending collages, this feed is exciting and varied, reminiscent of a lovingly designed photo book.
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What we can learn from Casey: To experiment and think about which content formats convey the right associations and feelings.
And if you still think TikTok is nothing more than a platform where teenagers upload dance videos, you’re mistaken. There is quite some cool stuff going on there and big brands have already jumped on viral TikTok trends.
What we can learn from them: Don’t take yourself too seriously, post without expensive video productions and lots of feedback loops, and above all, don’t underestimate the power of user-generated content.
There’s no getting around a social media presence in 2023, but that doesn’t mean they have to be boring. Things are moving away from monotonous colour schemes and repetitive posts that scream “buy, buy, buy”, and instead moving towards showing us real insights, interesting facts, and helpful content that engages and entertains.
Keen to dive deeper into the world of social media? Then check out our article 5 Social Media Strategies to Grow Your Business.
