WordPress is a popular content management system (CMS) that powers 40 percent of all websites on the internet. However, if you’re a photographer, you might be wondering if it has all of the necessary features you need to create a site catered to your creative industry.

WordPress is a great platform for photographers. It’s open-source, free, and completely customizable. You can design your pages easily by importing aesthetic themes. Plus, you can make use of plugins to create galleries, optimize images, and even sell your work.

Fortunately, WordPress is an excellent platform for photography websites. It’s free, user-friendly, and compatible with popular plugins. It can help you easily showcase your work in its best light.

In this post, we’ll provide some best practices you can follow when looking for a platform to host your photography business or portfolio. Then, we’ll explain some features that make WordPress an excellent choice for photography websites. Let’s get to work!

What to Look for When Choosing a Platform for Your Photography Website

When creating your website, there are numerous platforms to choose from such as Drupal, Joomla, and WordPress. While all of these platforms are suitable, it’s important to consider which option can best display your images.

WordPress is an excellent content management system (CMS) that’s free, easy to use, and enables you to start building your website instantly. Plus, you can extend the functionality of your site with the help of useful plugins:


Here are some other features you might consider when choosing a platform for your photography website:

  • User-friendliness. If you lack technical expertise, it’s important that you can interact with the backend of your site easily. That’s why it’s a good idea to look for platforms that provide a simple interface and straightforward navigation.
  • Customization. You don’t want your site to look generic. Therefore, you should pay attention to the level of control and personalization that you’ll get with a platform. This way, you can ensure you’ll be able to build a site that’s truly unique.
  • Cost. Startup costs aren’t the only thing to consider. Some platforms can add on extra (hidden) costs, or slap you with a huge bill when (and if) your website grows.
  • Support for professional images. The best platforms will offer support for professional images including support for different image formats. Plus, you might need to access optimization and compression tools.

These elements will help you show your work in its very best light. Additionally, by taking these factors into account, you’ll be more likely to end up with a website that’s easy to maintain and doesn’t accumulate large costs.

5 Features That Make WordPress Ideal for Photographers

Now that you know a bit more about choosing a suitable platform, let’s take a look at some of the reasons WordPress is an ideal choice for photographers.

1. Practical: Beginner and Budget-Friendly

Unlike other options, WordPress requires absolutely no coding knowledge or design experience. Thanks to the Gutenberg and Site editors, you can design your site visually, using an intuitive drag-and-drop builder:

Using Gutenberg to build pages

Even if you’re a complete beginner, it’s easy to customize your website to look exactly the way you want. With plenty of free (and premium) themes and a plethora of handy plugins, you can pretty much create any type of website possible.

Better yet, you can download the WordPress software (for free) in just one click. Then, you can either set it up yourself or find a quality web host that will take care of this for you.

Bluehost is an affordable hosting solution that guarantees 99.98 percent uptime and throws in a domain name free of charge:


If you opt for an all-in-one hosting solution, you’ll be able to start designing your web pages and uploading your creative assets right away.

2. Design Flexibility: Customizable Photography Themes

As a photographer, you probably have a keen eye for design. This might mean that you’re interested in gaining full control of your site. This way, you can execute the exact aesthetic you’re going for.

With WordPress, the design and stylistic options are nearly endless. There are hundreds of themes available to match the tone and personality of your brand. For instance, Photography is a popular option:

Photography theme

It comes with over 70 pre-designed gallery and portfolio templates to give you a jump start at building your website. Meanwhile, you can enjoy a ton of cool effects like hover styles and lightbox plugins, guaranteed to impress your visitors.

With Wordress, you’re also able to modify many parts of your site such as headers, footers, and buttons. Plus, it’s simple to design eye-catching content like Contact pages and About pages. In fact, you can even recruit the help of free page builder plugins like Elementor or Beaver Builder to speed up the process.

3. Gallery Plugins: Easily Display Your Work

As we mentioned earlier, WordPress enables you to completely transform your site with the help of ‘plugins’ or ‘extensions’. You might prefer an SEO plugin that will boost your search rankings, or a caching plugin to speed up your loading times.

However, for a photography website, a gallery plugin can be an excellent addition. Once installed, you can use a gallery tool to display your photos elegantly, customizing design elements.

Photo Gallery is one of the top gallery plugins since it provides many different features. Not only does it let you create unlimited galleries, but it also comes with customizable themes and an advanced lightbox.

You can choose to present your images in a carousel, thumbnail, or mosaic:

Photo Gallery plugin

Meanwhile, you can select different gallery views including Masonry, Image Browser, and Blog Style. Plus, it’s SEO-friendly, fully responsive, and provides watermark and right-click disable protection.

4. Image Optimization: Grow Your Audience with High Quality Photos

While a photography website is a great way to display your designs, image-heavy websites can easily get weighed down with too many files. This can result in slow loading times which can harm your site’s User Experience (UX) and rankings in search results.

That’s why it’s a good idea to optimize and compress your images to reduce the load on your server while speeding up content delivery. You can do this before you upload your images to WordPress, using an online tool like TinyPNG:


Or you can opt for a plugin like Smush, which works in the background of your site, automatically optimizing your photos as you add them:

Smush plugin

What’s more, you (and your visitors) won’t witness a visible drop in image quality. Instead, you’ll simply be dealing with smaller file sizes while enjoying bonus features like lazy loading and image resizing.

WordPress supports the most popular image formats like JPG/JPEG, PNG, GIF, and ICO. However, if you want to upload other files like WebP and SVG, you can also find plugins to help you achieve this.

5. Ecommerce Potential: Sell Your Work and Schedule Clients

While WordPress alone lacks the capability to accept payments, you can use WooCommerce to transform your photography website into an online shop. This way, you can set up your store to sell prints, presets, and frames:


On top of that, you might be looking for a way to schedule sessions with clients. Booking Calendar is an excellent option for this:

Booking Calendar plugin

The interface is simple, clean, and easy to use. Plus, you’ll receive a notification email each time a new booking is made. Then, you’re able to screen bookings first before approving or denying the request.


There are many CMSs to choose from when creating a website for your photography business or portfolio. WordPress is an excellent option due to its unique features, such as compatibility with gallery plugins, ease of use, and design flexibility. These elements make it an excellent platform to display your work and grow your photography company.

To recap, here are five features that make WordPress the ideal platform for photography websites:

  • Practical: It’s beginner and budget-friendly.
  • Design flexibility: WordPress lets you use customizable photography themes.
  • Gallery plugins: These extensions allow you to easily display your work.
  • Image optimization: This can help you grow your audience with high-quality photos.
  • Ecommerce potential: With WordPress, you’re able to sell your work and schedule clients.

Do you have any questions about how to make a photography website using WordPress? Let us know in the comments section below!

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